Zimbabwe has significant competitive advantages in the tourism sector, thanks to its ability to offer a wide variety of experiences. Among the main attractions are the Victoria Falls, recognized as one of the most important tourist destinations in Africa and internationally, and sites of great historical and natural value such as Great Zimbabwe and the Matobo Hills.
According to data collected by the Zimbabwe Tourism Authority (ZTA), arrivals of Italian visitors in the period between January and March 2026 increased to approximately 2,230, compared to the same period of the previous year. The data indicates significant growth compared to previous years.
In parallel, the Embassy of Italy in Harare promotes Italy as a destination for Zimbabwean citizens both for business missions and for cultural and religious tourism.
The Embassy is committed to promoting entrepreneurial missions by Zimbabwean citizens and to promoting tourism and opportunities in the education sector.